About Us
A Legacy of Precision, Reimagined for Modern Convenience
New Image Auto Spa was born from a relentless commitment to craftsmanship and care—values that have defined our founder, Izzy Assenoca, for over 35 years. Known for his meticulous approach to detailing, Izzy treats every vehicle like a work of art—his hands guided by experience in paint restoration, protective coatings, and a passion for perfection that began in his successful Los Angeles auto body shop.
In Las Vegas, Izzy saw an opportunity: to bring luxury hand car care to the heart of Tivoli Village, offering a cool, climate-controlled alternative to the brutal desert heat. It quickly became a sanctuary for those who valued true quality in their vehicle’s appearance. But even then, something was missing: real convenience for the customer—and better working conditions for the team.
That led to our next evolution.
We’ve gone mobile.
With our new business model, we’re not asking you to come to us—we’re bringing the full New Image Auto Spa experience to you. Whether you’re at home, at work, or anywhere else, we deliver professional, high-end detailing with the same level of care and precision that made us a trusted name at Tivoli.
This transition allows us to do what we do best—restore your vehicle’s shine and protect its finish—while respecting your time and schedule. And because we’re no longer confined to a fixed location, our team can work more efficiently, in better conditions, without sacrificing quality.
We didn’t just change locations—we upgraded the entire experience.
Our Mission
To deliver elite-level detailing with unmatched customer care, wherever you are.
Because your vehicle deserves more than a quick rinse—it deserves a new image.